article 6

http://graphicdesign.about.com/od/elementsofgooddesign/tp/elements.htm

This article is stating the basic elements of graphic design. The article gives a brief summary for each one of the elements and it gives you links for more information about each element.

Rationale

Massimo Vignelli is one of the greatest designers in the whole world. Massimo’s style is not constant so I just took some points from three or four designs and made a poster in this style. Massimo designs furniture, maps, posters, products, packaging, logos, and Architecture. His favorite color is black and you can easily see it because in each one of his designs he has at least one object in black. He is using Alignment and proximity quite a lot and you can easily see it because of the white space that he is leaving and the way he groups objects. In some of his designs he is also using contrast. My poster is based on the “knoll” poster; I used the whole idea of mixing letters in different colors and different sizes to get a word reflected. So I wrote his first name with this style; and than I took the last name and put it over the double m and the o where it could easily be seen. Because when you look at the poster your eye will finish its first round at the double m and the o; so if u put the last name there you wouldn’t miss it. In the past he designed Helvetica and introduced it to America; and that is why I used the Helvetica font.I put the main writing paragraph behind the big M letter in blue because that's what he did on his "Knoll" poster.I put just half of the letter o at the end because your eye is completing it by itself. I believe that using the font he designed in poster in his style will be the right thing to do.

article 5

http://www.bluemoonwebdesign.com/art-lessons-5.asp

This article is telling us to keep the design simple. Simple design attracts the eye and make the design much easier to understand. There are examples on the website.

Article 4

http://www.bluemoonwebdesign.com/art-lessons-8.asp

This article is telling us about space. It says that a good design supposed to have a lot of space. Dont be frightened of space. Space is usually bold the object that you are focusing on. There are two different kinds of spaces, the negative space and the positive space. Positive space is the actual object and the negative space is what around it.

5 Photos of Fonts

Movie Notes

Helvetica used in brand names LOGO (typeface is a part of branding, branding is projecting a quality)
Used in street signs
Readability
Simple
Uniformity
Spacing more important the font itself
Modern sans serif
Overused/Ubiquitous/White Noise
Negative qualities- too corporate, too institutional

CREATING A FONT-
Hop hnu pqd
Build on letters by making words
Horizontal slicing off of the terminals (aspect of helvitica)
Metlife, Greyhound, de Bijenkorf, SEARS, Jeep, BMW, Toyota, aprilia, Kawasaki, Target, Nestle, Verizon, MUJI, Energiser, JCPenney, Staples.
Coca-cola rebranded itself with Coke using Helvetica.
Helvetica gives a sense of transparency.
Rather than being authoritarian bureaucratic and oppressive they seem more accessible, transparent, and accountable.
Fonts give a tone
A real type face needs rhythm and contrast (Helvetica has neither)
Arial is a clone of Helvetica. Times new roman is a serif
Helvetica needs too much white space and the letters look all the same.

AVANT GARDE
Counter culture movement of 1960s is act of rebellion from the children of the modernists. Movement back to hand drawn fonts.
Modernism: Functionalism, Utilitarianism, Objectivist, Simple, Clean, its really Subversive.
Post Modern: Subjectivist, Free form, Chaotic, Complicated
Michael C Place- build new modernist

Article 3

http://www.bluemoonwebdesign.com/art-lessons-6.asp

This article is talking about contrast. Contrast is very important because it catches the eye. You can gain contrast by using size, shape, color, etc. Contrast happens when there is a difference between two close elements. The greatest the difference is the greatest the contrast is.