article 5

http://www.bluemoonwebdesign.com/art-lessons-5.asp

This article is telling us to keep the design simple. Simple design attracts the eye and make the design much easier to understand. There are examples on the website.

Article 4

http://www.bluemoonwebdesign.com/art-lessons-8.asp

This article is telling us about space. It says that a good design supposed to have a lot of space. Dont be frightened of space. Space is usually bold the object that you are focusing on. There are two different kinds of spaces, the negative space and the positive space. Positive space is the actual object and the negative space is what around it.

5 Photos of Fonts

Movie Notes

Helvetica used in brand names LOGO (typeface is a part of branding, branding is projecting a quality)
Used in street signs
Readability
Simple
Uniformity
Spacing more important the font itself
Modern sans serif
Overused/Ubiquitous/White Noise
Negative qualities- too corporate, too institutional

CREATING A FONT-
Hop hnu pqd
Build on letters by making words
Horizontal slicing off of the terminals (aspect of helvitica)
Metlife, Greyhound, de Bijenkorf, SEARS, Jeep, BMW, Toyota, aprilia, Kawasaki, Target, Nestle, Verizon, MUJI, Energiser, JCPenney, Staples.
Coca-cola rebranded itself with Coke using Helvetica.
Helvetica gives a sense of transparency.
Rather than being authoritarian bureaucratic and oppressive they seem more accessible, transparent, and accountable.
Fonts give a tone
A real type face needs rhythm and contrast (Helvetica has neither)
Arial is a clone of Helvetica. Times new roman is a serif
Helvetica needs too much white space and the letters look all the same.

AVANT GARDE
Counter culture movement of 1960s is act of rebellion from the children of the modernists. Movement back to hand drawn fonts.
Modernism: Functionalism, Utilitarianism, Objectivist, Simple, Clean, its really Subversive.
Post Modern: Subjectivist, Free form, Chaotic, Complicated
Michael C Place- build new modernist

Article 3

http://www.bluemoonwebdesign.com/art-lessons-6.asp

This article is talking about contrast. Contrast is very important because it catches the eye. You can gain contrast by using size, shape, color, etc. Contrast happens when there is a difference between two close elements. The greatest the difference is the greatest the contrast is.