5 Photos of Fonts

Movie Notes

Helvetica used in brand names LOGO (typeface is a part of branding, branding is projecting a quality)
Used in street signs
Readability
Simple
Uniformity
Spacing more important the font itself
Modern sans serif
Overused/Ubiquitous/White Noise
Negative qualities- too corporate, too institutional

CREATING A FONT-
Hop hnu pqd
Build on letters by making words
Horizontal slicing off of the terminals (aspect of helvitica)
Metlife, Greyhound, de Bijenkorf, SEARS, Jeep, BMW, Toyota, aprilia, Kawasaki, Target, Nestle, Verizon, MUJI, Energiser, JCPenney, Staples.
Coca-cola rebranded itself with Coke using Helvetica.
Helvetica gives a sense of transparency.
Rather than being authoritarian bureaucratic and oppressive they seem more accessible, transparent, and accountable.
Fonts give a tone
A real type face needs rhythm and contrast (Helvetica has neither)
Arial is a clone of Helvetica. Times new roman is a serif
Helvetica needs too much white space and the letters look all the same.

AVANT GARDE
Counter culture movement of 1960s is act of rebellion from the children of the modernists. Movement back to hand drawn fonts.
Modernism: Functionalism, Utilitarianism, Objectivist, Simple, Clean, its really Subversive.
Post Modern: Subjectivist, Free form, Chaotic, Complicated
Michael C Place- build new modernist

Fonts Catgories

There are six main font's categories:
Oldstyle, modern, slab serif, sans serif, script, and decorative.
The best fonts are the one that attracts the eye.

Old style:





Modern:






Slab Serif:






Sans Serif:






Script:







Decorative:

My Favorite Font

My favorite font is the one that they are using on "STAR WARS".

I guess that this font will fit in the modern fonts category.

Chapter 8

Font

• Most of the time you have more than one font on your document.
• Concordant is the whole idea of having the whole document in one font with the same size and weight.
• When fonts are conflicting they are similar but their visual attraction is not the same.
• You are using contract you are actually using different fonts.
• Conflict should be avoided.
  

The final poster

This poster is perfect because I have used Contract and Repetition. I tried to use alignment and some proximity and I think that the poster is totally fine. The poster is catching the eye and I think that the design is good.

Chapter 6

Review

• Don't be a wimp
• Don't be afraid of blank space
• Don't be afraid of size
• It is fine to steal others ideas
  

Poster according to contrast

On this poster I have been playing with the titles. And by doing that the text and the main elements in the poster are looking different. The titles are in bold so it will attract your eyes first.

chapter 5

Contrast

• It must be strong
• If two elements are not exactly the same that makes them different.
• Don't be a wimp
  

chapter 5

Poster according to Repetition

The design is working in the right rules of repetition. Because the font and the bold are repeating.

Chapter 4

Repetition

• Repeat some aspect of the design through the whole piece.
• The repeating object can be font, color, size or design element.
• Repeating forms are catching the eye.
• Don't do too much repetition.

Poster according to Alignment

I have just moved the logo to the bottom right corner of the page. I took the titles and the text to the top left corner. And by doing these I have an invisible line right in the middle of the text, which is what alignment is all about. Having an invisible line that connects all the visual objects.

Chapter 3

Alignment

• Everything on the page should have a connection.
• The objects should have a visual connection.
• Organize your page.
• Invisible line that connects everything.
• If you put one text in the left side you better put all the text in the left side.
• You can put one part of the text in the right and the other on the left, because their will be an invisible line in the middle.
• You can sometimes break Alignment but you have to do it consciously.
  

Poster according to proximity

I made my poster look like this because the old design filled most of the space but than on this one; I took the Wikipedia logo down to the Wikipedia title. I made the wiki chip title smaller and putted it under the Wikipedia title and that gave me more space. Which is what proximity is all about.

Chapter 2

Proximity

• Don't use all the space. Empty space is not bad.
• When things are related, they should be physically close to each other on your paper.
• When things are not related they need to be away from each other.
• Put things in order.
• The basic purpose of proximity is to organize.

Chapter 1

Chapter one tells us about the four basic design principles-

• Contrast- the idea is not to put objects that are similar
  
• Repetition- repeat some shapes or colors it will catch people's eyes
• Alignment- connection between the objects on the page
• Proximity- Items that are related should be close to each other
  

poster

Graphic Design

1. How would you define graphic design or Design? When did it start?

• Graphic design is when you design logo or something else that will be understandable by must people. For example the train sign, everyone understand what the train sign means. Graphic design can be used for brands, Trademarks etc. The graphic design have started in the 15th century in Italy.

2. How would you define Technology?

• Technology is a branch that deals with our daily problems and trying to find solutions that will make our life easier. The technology always needs fit the function.
  

3. What would you say is the relationship between Design and Technology? How have they evolved together over time? Are they one and the same?

• Design and Technology are pretty much related to each other because you always need to design the technology so it will fit its function and you can always use technology to design your new tech. After people have designed the computer they had started to do graphic design on the computer which I think was much faster and easier. So technology and design are connected to each other because you need design for technology and you need technology for design.

4. How has your perception of design changed after reading those articles?

• Kind of, I started to understand that technology is an important of the design. And the design is an important part of the technology.

	Research method	Design process
Preparation for research	Literature review	Study historic and contemporary examples, media
Information gathering. Goal: to limit variables and identify problem	Collection of preliminary field data	Experimentation with materials and visual ideas
Identification of problem and hypothesis	Information correlated; problem defined; educated guesses made; hypotheses stated; research design prepared	Design problem identified through visual analysis and recognition
Exposition of facts and interpretation	Research plan is carried out; results are analyzed, plan is modified as necessary based on results; experiments are replicated	Work is created in a series, with each work suggesting problems to explore in subsequent work
Presentation of results and findings	Publication of findings	Exhibition of work or production of design

Design principles

Form follows function

In the late 1910s two principles of design were adopted by the Bauhaus (major school of modern architectural design developed in Germany). Those two principles were "form follows function" and "ornament is a crime". The industrial design in America has been during the years 1925 to 1939. Companies can have a lot of problems with the first principle because it is not easy to fit every design to its function. The design needs to be accepted by the people; if the design is not accepted than it won't be sold. The second principle isn’t always right because in architecture ornamentation is part of the function. The function of the design decides its form.

The computer's Mouse

On the article it says that there are two different design principles that are being used today. One of them is the "form follows function" principle which is clearly used in the mouse's design. The computer mouse should give you the ability to control the computer in the most comfortable way; which is why its design fits to your hand. The mouse design is like half egg; which is very comfortable to move and use. The other principle of design is "Ornament is a crime", which is quite right in the computer mouse. There are hundreds of mouse designs that have a lot of ornament on them. But most of the people doesn’t use them. It is very hard to fit design to its function. For example the tablet's mouse, its function is to be handy, small, and easy to use. The design of the tablet's mouse fits only to the first two principles. The tablet's mouse is not that easy and comfortable to use. So we can see that it is not easy to fit design to its function/s.