Rationale

Massimo Vignelli is one of the greatest designers in the whole world. Massimo’s style is not constant so I just took some points from three or four designs and made a poster in this style. Massimo designs furniture, maps, posters, products, packaging, logos, and Architecture. His favorite color is black and you can easily see it because in each one of his designs he has at least one object in black. He is using Alignment and proximity quite a lot and you can easily see it because of the white space that he is leaving and the way he groups objects. In some of his designs he is also using contrast. My poster is based on the “knoll” poster; I used the whole idea of mixing letters in different colors and different sizes to get a word reflected. So I wrote his first name with this style; and than I took the last name and put it over the double m and the o where it could easily be seen. Because when you look at the poster your eye will finish its first round at the double m and the o; so if u put the last name there you wouldn’t miss it. In the past he designed Helvetica and introduced it to America; and that is why I used the Helvetica font.I put the main writing paragraph behind the big M letter in blue because that's what he did on his "Knoll" poster.I put just half of the letter o at the end because your eye is completing it by itself. I believe that using the font he designed in poster in his style will be the right thing to do.