Tuesday, December 9, 2008

MY COMPANY

MTV Switch

It's a whole new approach to environmentalism, aimed at teens.

sensibility is on eyes; eye contact with others, with the camera
movement from light to darkness

key words:
  • beauty- white, red
  • darkness- dark blue, black
  • fresh - light yellow, Feng Shui, green

Idea of acceptance of a challenge in spite of it's difficulty

Slogan:
Time's UP

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